PORTFOLIO
Video Productions
Bet Tzedek 2012
House of Justice
Y-ME Revealed
Polo 2012
Bet Tzedek 2011
House of Justice
Bet Tzedek 2010
House of Justice
U. of Utah's Pharmacy Cup Teaser
A Tribute to Mr. Sam Skaggs
University of Utah's
*Pharmacy Cup
Breast Cancer Network of Strength
*formerly Y-ME
University of Utah
*College of Pharmacy Capital Campaign
Variety Boys & Girls Club
Winner of 3 Telly Awards and Narrated by Edward James Olmos
The Skaggs Institute at TSRI
Variety, the Children's Charity
*A Tribute to Judy Zdravje
Bresee Foundation with Educate L.A.
Skaggs Institute for Chemical Biology
Jet Propulsion Labs (JPL) a division of NASA
*Story and Narration written & produced by TCP
McDonald's/Scripps Collaboration
*Co-Production with McDonald's

We are extremely honored to have been chosen to produce a tribute video for Mr. Sam Skaggs, a businessman who has generously given hundreds of millions of dollars over the past four decades to further science & technology research and education.

Producer/Director: Cookie Carosella
Cinematographer: David Morrison
Editor: Kyle Alvarez
Music: Greg Chun

Bet Tzedek, The House of Justice provides free legal service to the underserved in Los Angeles.

Bet Tzedek's 2011 Annual Fundraiser was a huge success and we helped tell their story.

Bet Tzedek's 2012 Annual Dinner raised over $2.3 million. It was the third highest amount raised in their 35 years of existence!

Roma Downey and Mark Burnett support the Breast Cancer Network of Strength in Chicago (formerly known as Y-ME)

The Bresee Foundation called and asked if I could provide a paid internship for three of their filmmaker students. Coincidentally, Educate L.A. called two days later and inquired about creating videos for their first Annual Charity Benefit. What better way to create fundraising videos than by teaching kids how to tell a compelling story, raise awareness and learn how to write, direct and produce videos for a nonprofit organization. Carlos Valencia, Edgar Torres and Cristhian Arias worked for three months, wrote a script, conducted interviews and shot at five different locations and edited together two fundraising videos that were a huge success!

JPL had three animations visualizing their GENESIS project. However, without knowing the history of the project, visitors to their website could not understand the purpose of the GENESIS mission. So we wrote the story, cast and recorded the narrator's voice and worked with a composer to bring the story to life and create the final result. Now their animations clearly tell the story of the GENESIS mission.

The Scripps Research Institute (TSRI) and McDonald's announced a collaboration regarding research and educational initiatives to drive progress toward a solution to childhood obesity and Type 2 diabetes. McDonald's will contribute $2 million to The Scripps Research Institute to address these critical health issues facing America's youth.

We worked with Scripps in a Co-Production with McDonald's Corporate, Branding, Media and Communications to create this video for the launch of the " One Voice" program.

Director: Kyle Alvarez
Producer: Cookie Carosella

The University of Utah's Third Annual Pharmacy Cup 2011

"Sam Skaggs' vision was to hire the very best people and let them do what they do best." For the first time ever, the Skaggs Institute provided an environment where chemists and biologists can work together.

Located on the Scripps Research Institute campus, Skaggs has made a name for themselves by funding innovative ideas that lead to important discoveries. Their mission is to apply basic research to practical medicine in order to relieve human suffering. "Without the basic research, there are no drugs," states Dr. Jeff Kelly.

Producer/Director: Cookie Carosella
Cinematographer: Robert Sebree
Aerial Photography: Ivor Shier
Music: Greg Chun

Over the past ten years, Mr. Sam Skaggs and the ALSAM Foundation have given over $100 million dollars to The Scripps Research Institute in La Jolla to further basic science, technology and research. Tuff Cookie Productions worked with TSRI to tell the story of how 10 years of generous support has translated into major new discoveries, medicines and treatments.

Written/Produced/Directed by: Cookie Carosella
Director of Photography: Robert Sebree
Additional Photography: Michael Mansouri and J.P. Lipa
Edited by: Kyle Alvarez
Music: Greg Chun

Tuff Cookie Productions has produced a Capital Campaign video for the University of Utah's College of Pharmacy, to help raise $50 - $70 million for a new building.

Producer/Director: Cookie Carosella
Cinematographers: Robert Sebree, Masanobu Takayanagi
Editor: Kyle Alvarez
Music: Greg Chun
Aerial Photography: Ivor Shier

We created this spoof for the The University of Utah, which kicked off their First Annual Pharmacy Cup at the South Jordan Equestrian Center to benefit the College of Pharmacy at the U. We had so much fun at this event! The College of Pharmacy asked us to produce a promo to entice Sponsor's for next year's event. Already, the U. has more sponsors then there are players and teams. All proceeds go to complete construction on the new Skaggs Research Institute at the U.

Producer/Director: Cookie Carosella
Cinematographer: David Morrison
Photography: Robert Sebree
Additional Photography: J.P. Lipa
Editor: Kyle Alvarez
Music: Greg Chun

This was easily the most fun event we have ever attended! After creating a marketing piece for promotional purposes, we saw a great opportunity for the U. of Utah to have a PSA to run on their local channels. So we edited a :15 spot for the U. to help raise funds and awareness every year.

Producer/Director: Cookie Carosella
Cinematographer: David Morrison
Photography: Robert Sebree
Additional Photography: J.P. Lipa
Editor: Kyle Alvarez
Music: Greg Chun

Written/Produced/Directed by: Cookie Carosella
Cinematographer: Robert Sebree
Editor: Kyle Alvarez
Music: Greg Chun

"I've seen a thousand tribute videos but never one as heartfelt as this," said Monty Hall. Judy Zdravje was hired to work in the Arts & Crafts Department at the Boys Club in Boyle Heights in the late 60s. She was the only woman working in this tough, east L.A. neighborhood. She rose up the ranks and ran the Club as its Executive Director before retiring after forty-two years of dedication to this Club.

We had 30 hours to interview 16 hotline counselors and produce a compelling video that captured the heart and soul of Y-ME, a 24/7/365 breast cancer hotline that has been helping women for 32 years.